(Source: Peter Nguyen)

‘PUREHIGH

PureHigh is a leading powerhouse- center of excellence in commercial, negotiation, strategy & leadership, AI agent and data science in Asia and Oceania.

 

PureHigh believes that each person is capable of self-transcending into the highest talent, knowledge and happiness – both conditioned and unconditioned. PureHigh opens individuals to what is greater than themselves, evolving them toward perfection, purity, and prettiness.

Arrow Icon Get Started

ABOUT PUREHIGH

VISION

PureHigh envisions a future where business excellence and human wisdom converge- driving lifelong learning, sustainable prosperity, and human flourishing.

MISSION

Develop high-calibre business leaders who transcend the business world, and to be a lifelong ally to their journeys toward purpose, passion, creativity, performance and presence.

Purpose

PureHigh defines why work matters and how it creates value beyond the self—aligning personal meaning with strategic direction.

Passion

PureHigh transforms work into focused energy and commitment through meaningful challenge, clarity, and disciplined feedback.

Creativity

PureHigh turns exploration into impact through disciplined experimentation, learning, and compounding wins.

Performance and Growth

PureHigh delivers performance through alignment, and growth through consistent progress—scaling individual capability into lasting advantage.

Harmonious Presence 

PureHigh embodies the alignment of values, strategy, and action—integrating ambition, awareness, and sustainability.

PUREHIGH® FRAMEWORK

By Dr. Nguyen Vu Thuan and Assoc. Prof. Ngo Viet Liem

NG Square™

PureHigh NG Square Negotiations
with AI & Data-Based Science

From Experience-Based Negotiation to Intelligence-Driven Negotiation

Duration: 1.5 days (12 hours)

Format: In-person training in Ho Chi Minh City

Tuition fee: 9.900.000 VND per participant 

Arrow Icon Learn more

PureHigh Negotiation Academy

PureHigh Negotiation Essentials

From basic negotiation awareness to confidently leading structured, value-driven negotiations.

Duration: 1.5 days (12 hours)

Format: In-person training in Ho Chi Minh City

Tuition fee: 4.900.000 VND per participant

Arrow Icon Learn more

PureHigh Commercial Excellence Institute

Modern Trade Key Account Management to Drive Performance

From Traditional Category Review to AI-Powered Category Intelligence

Duration: 2 days (16 hours)

Format: Live Online | Interactive | Case-Discussion | Executive Level

Tuition fee: 12.000.000 VND per participant

Arrow Icon Learn more

PureHigh Commercial Excellence Institute

PureHigh Modern Trade Sales Director Program

Leading Strategic Modern Trade Sales Channels Retailer Key Accounts in the Omnichannel & AI Era to deliver Company Growth Target

Duration: 17.5 Full Days (140 hours)

Format: Live Online | Interactive | Case-Based | Executive Intensive Level

Tuition fee: TBC per participant

Arrow Icon Learn more

PUREHIGH’S SERVICES

™

for C – executives

OUR LEADING REPRESENTATIVES

John Anthony Glover

John Anthony Glover

Retail Industry Expert with 45 Years of Global Experience

Nguyen Thuy Ngoc

Nguyen Thuy Ngoc

PhD in Artificial Intelligence (Japan) AI & Data Science Manager at Visa

Nguyen Vu Thuan

Nguyen Vu Thuan

Founder & CEO of PureHigh DBA SOM AIT, MBA Solvay

for M – executives

OUR LEADING REPRESENTATIVES

Nguyen Thuy Ngoc

Nguyen Thuy Ngoc

PhD in Artificial Intelligence (Japan) AI & Data Science Manager at Visa

Nguyen Vu Thuan

Nguyen Vu Thuan

Founder & CEO of PureHigh DBA SOM AIT, MBA Solvay

Dang Hoang Huy

Dang Hoang Huy

Co-Founder, Assistant Manager, PureHigh

Tran Minh An

Tran Minh An

AI & Technology Transformation Lead Technology Partner – PureHigh

 

NEWS & INSIGHT

[𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 6] Introducing the PureHigh website [Beta Version]
19/03/2026

At PureHigh, we believe sustainable performance emerges when business excellence is integrated...

Read more
[𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 5]: A small note of gratitude from PureHigh
19/03/2026

Over the past few days, we noticed that the professional insights shared...

Read more
[Foundation 4]: The Origin of PureHigh
06/02/2026

Every branch and every blade of grass carries within it a complete...

Read more
[Foundation 3]: The Origin of PureHigh
06/02/2026

“Hơn hai thập kỷ làm việc với hàng trăm doanh nghiệp tôi...

Read more
[Foundation 2]: PureHigh — Mission, Vision & Core Values
06/02/2026

𝗣𝘂𝗿𝗲𝗛𝗶𝗴𝗵 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 PureHigh’s mission is to develop high-calibre business leaders who transcend...

Read more
[Foundation 1]: PureHigh — Coming Up
06/02/2026

January 22, 2026 PureHigh is a powerhouse of commercials, strategy, and leadership...

Read more

PUREHIGH: ‘PURE INSIGHTTM

Happiness at Work: Finding Your Meaning in the 8am to 6pm
06/02/2026

Dr. Nguyen Vu Thuan and Mr. Dang Hoang Huy – PureHigh 14 February 2026 Every...

A Stronger Mind: Our Human Advantage in the Age of AI
06/02/2026

Dr. Nguyen Vu Thuan – PureHigh February 14, 2026 We are all recognizing that Artificial...

The Foundation of Sustainable Growth and Success: Aligning Purpose, Passion, Performance (Triple Ps) and Self-awareness
06/02/2026

By Dr. Nguyen Vu Thuan & Mr Dang Hoang Huy February 14, 2026   Overview...

Arrow Icon Explore All

PUREHIGH: ‘HIGH INSIGHTTM

Leadership Beyond Good Intentions: Thinking Systemically in a Complex World
06/02/2026

By Mr.Dang Hoang Huy February 14, 2026 Many capable leaders find themselves confronting a familiar,...

The PureHigh Leaders and Managers Paradox: Rooting Down to Rise Up in the AI Era
06/02/2026

By Dr. Nguyen Vu Thuan – PureHigh February 20, 2026 Overview We are living through...

Why Human Skills and Meaningful Works Matter More Than Ever
06/02/2026

Dr. Nguyen Vu Thuan, Dr. Nguyen Thuy Ngoc, Mr. Tran Minh An & Mr. Dang...

Arrow Icon Explore All

WHY CHOOSE
PUREHIGH

World-Class Experts, Local Impact

At Purehigh, our team oftop-tier professionals comes from leading global corporations. We bring international expertise directly to Vietnamese businesses, blending real-world experience with deep industry knowledge.

No two businesses are the same. We craft personalized training and consulting programs that combine academic insights and hands-on industry practices, ensuring strategies that truly work for you.

Experience a world-class approach to business growth without leaving Vietnam. Purehigh delivers strategies, tools, and frameworks tested on the global stage, customized to drive real results in your market.

We don’t just advise—you gain a partner. From implementation to continuous improvement, Purehigh stays by your side, ensuring lasting impact and sustainable growth.

OUR CLIENTS

Submit registration information for support