Dr. Thuan Vu Nguyen – DBA, Asian Institute of Technology (Bangkok) | MBA, Solvay Dr. Thuan Vu Nguyen is a seasoned senior executive and board member with over 20 years of top management experience in Commercial modern trade, B2B wholesale & distribution and Retail across MT, GT, HoReCa, and eCommerce channels.
He served more than a decade as Commercial Director and Executive Board Member of METRO Vietnam (METRO GROUP), MM Mega Market (BJC and Big C Thailand), and has since spent over five years training and consulting for leading FMCG and food groups such as Wilmar, Heineken, 7-Eleven, Metro, Sabeco, Hormel, Danish Crown and JM Smucker,…
His expertise spans:
– Strategy & Leadership – corporate strategy, business structuring, transformation, leadership
– Retail & Distribution Management – chain management, store opening, store remodeling, expansion
– Commercial Excellence – portfolio, pricing, promotions, merchandising, category management
– B2B Marketing, Key Account Management & Negotiation – Strategic Partnership & Joint Business, Top 2 Top negotiations, trade/customer marketing, shopper marketing, Commercial, Sales Force,…
– Digital Transformation & Innovation – eCommerce, social commerce, digital business models, AI transformation.
Dr. Nguyen’s research and teaching focus on Creative business ideas & Innovation, B2B marketing, Key account management, Retail management, Sales & marketing, Strategy, Leadership and digital/AI-driven business models and transformation.
