“My two decades of working with hundreds of companies revealed one thing important:
We are sitting on a treasure of business knowledge, strategy, leadership, and best practices, yet it has not been fully researched, systemized, and elevated it for Vietnamese leaders and organizations to empower the next generation to rise to regional and global levels.
  

This inspired me to pursue research, complete my DBA at AIT, and conduct experimental studies on Vietnamese talent and creativity.
Across all three experiment studies, one truth emerged clearly:
When a person has passion, purpose, structured training in strategy–leadership–business–technology, strong cognitive abilities, and creative imagination, they can create true breakthroughs.


That is why I founded PureHigh.
  

PureHigh was born from a simple belief:
PureHigh believes that one is capable of transcending into the highest talent, knowledge and happiness. PureHigh opens one to what is greater than oneself toward perfection, purity, and prettiness.  

Nguyễn Vũ Thuận

Founder & CEO, PureHigh

Every branch and every blade of grass carries within it a complete and inherent beauty. They can only truly flourish when allowed to be themselves, growing in alignment with their own natural direction.

That belief has stayed with me for many years, becoming ever clearer when I encountered PureHigh—and those who share the conviction that growth is not about becoming someone else, but about journeying to the very essence of who we already are.

PureHigh was not created to chase status or accolades. We exist to address a fundamental question: how can human beings create a truly fulfilling life—one rooted in self-awareness, guided by clear purpose, and lived with the courage to honor their core capabilities?

To us, sustainable growth can only begin with freedom. When each individual walks their own path, progress no longer needs to be forced—it unfolds naturally, quietly, yet with enduring depth and strength.

Đặng Hoàng Huy
Co-Founder and Assistant Manager, PureHigh