PURE
Where Talent, Purpose, and Happiness Converge.
At PureHigh, we believe that human capability reaches its highest
expression when intellect, character, and purpose are aligned.
A Nation of Untapped Intellectual Capital
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight. Yet much of this remains under-researched, unsystemized, and insufficiently transmitted to empower future leaders to compete at regional and global levels.
Our Belief
“We believe that every individual holds the capacity to ascend—to the highest expression of one’s talent, intellect, and purpose—and that such ascent benefits not only the person but the organization, community, and society.”
Research-Informed
Foundations
Empirical studies on Vietnamese talent and creativity reveal a consistent truth:
Breakthroughs arise when purpose meets passion, intellect meets imagination, and growth becomes continuous.
Research-Informed Foundations
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight.
Research-Informed Foundations
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight.
Research-Informed Foundations
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight.
Research-Informed Foundations
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight.
Research-Informed Foundations
Vietnam holds a remarkable wealth of business knowledge, strategic experience, and leadership insight.
The Pure Model 
By Self-Awareness
01
Purpose
02
PASSION
03
Performance
04
Growthanchored
The Philosophy of Pure
“Pure represents a state in which competence, character, and consciousness converge—transforming ambition into purpose, achievement into contribution, and success into happiness”
Beyond Success
Not merely success. Not merely status.
But
Pure Enables
TIN TỨC MỚI NHẤT
Here’s everything you need to know about the Venice Film Festival D
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Here’s everything you need to know about the Venice Film Festival
Here’s everything you need to know about the Venice Film Festival
Here’s everything you need to know about the Venice Film Festival
Here’s everything you need to know about the Venice Film Festival
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Founded by
Dr. Nguyen Vu Thuan & Professor Ngo Viet Liem With a mission to elevate Vietnamese talent to global standards of leadership, strategy, and human development.
DR. Nguyen Vu Thuan
Prof. Dr. Ngo Viet Liem
