From Experience-Based Negotiation to Intelligence-Driven Negotiation
In today’s environment, negotiation is no longer driven by intuition alone.
Winning negotiators leverage data, AI-supported preparation, structured scenario modeling, and behavioral science.
This program integrates:
Negotiation Science × AI Design × Data Analytics × Executive Simulation
Delivered by PureHigh NG Square – AI, Data & Digital Consulting Lab.
Target Participants
Designed for:
- CEOs & Board Members
- Managing Directors
- Commercial & Sales Directors
- Procurement Directors
- Key Account Leaders
- Business Development Leaders
- Strategy & Investment Leaders
- Government & Institutional Negotiators
Suitable for complex negotiations including:
- Strategic partnerships
- Large commercial contracts
- Joint ventures
- M&A discussions
- Modern Trade agreements
- Procurement & supply negotiations
- Multi-party and cross-border negotiations
What You’ll Get
This is not a theory-only negotiation program.
It is a structured, AI-supported negotiation execution system.
1. Instructional AI Design for Negotiations
Participants will learn how to design AI-supported negotiation preparation frameworks:
- AI-assisted stakeholder mapping
- Power & leverage modeling
- Concession trade-off simulations
- Multi-scenario deal outcome projections
- BATNA modeling using structured variables
- AI-supported value creation analysis
You will learn how to:
- Convert negotiation cases into structured AI-ready models
- Use AI copilots for preparation and risk mapping
- Design intelligent negotiation dashboards
- Run structured scenario simulations before entering the room
2. Data Science for Fact-Based Negotiations
Negotiation driven by evidence, not emotion.
Participants will master:
- Data-based price and margin modeling
- Contribution & value pool analysis
- Historical deal analytics
- Elasticity & financial impact modeling
- Quantifying power asymmetry
- Risk probability mapping
Focus:
How to transform negotiation arguments into measurable financial logic.
3. Executive Negotiation Simulations (AI-Supported)
Highly practical, structured simulations:
- Strategic Key Account Negotiation Simulation
- Multi-Party Stakeholder Negotiation
- Procurement Power Negotiation
- Board-Level Strategic Partnership Simulation
- Crisis & High-Pressure Negotiation Scenario
Participants will use AI-based preparation templates before each simulation.
Debrief includes:
- Cognitive bias analysis
- Data-based strength assessment
- Alternative outcome modeling
- Negotiation performance scoring
Program Structure (1.5 Days)
Day 1 – Intelligence-Driven Negotiation Design
Module 1: Negotiation Science & Cognitive Decision-Making
- Behavioral economics in negotiation
- Cognitive biases in deal-making
- Why most negotiators lose value
Module 2: AI-Supported Negotiation Preparation
- Structuring negotiation variables
- Designing AI-supported scenario trees
- Concession modeling & trade-off optimization
- Mapping interests vs positions
Module 3: Data Science for Negotiation Leverage
- Financial modeling for negotiation
- Margin, volume & value pool analytics
- Quantifying BATNA & ZOPA
- Risk & probability modeling
Simulation 1 & 2
Day 2 (Half Day) – Executive Simulation & Integration
Module 4: Strategic & Board-Level Negotiation Simulation
- Multi-variable complex deal
- AI-supported preparation
- Live negotiation exercise
Module 5: AI Tools & Implementation Framework
- How to integrate AI into negotiation teams
- Building negotiation dashboards
- Creating a structured negotiation playbook
- From individual skill to organizational system
Final simulation & debrief
Learning Outcomes
After the program, participants will be able to:
- Prepare negotiations using structured AI frameworks
- Quantify leverage and risk with data
- Model financial consequences before committing
- Run multi-scenario deal simulations
- Reduce emotional bias in high-pressure negotiations
- Improve win-rate and margin outcomes
- Build negotiation systems inside their organization
Lead Experts
Dr. Nguyễn Vũ Thuận
Founder & Managing Partner – PureHigh
Expert in Commercial Strategy, Modern Trade, High-Level Negotiation & Decision Science
Led hundreds of high-value executive negotiations across Vietnam & Southeast Asia.
Dr. Nguyễn Thúy Ngọc
Co-Founder & Managing Partner – NG Square
Expert in AI, Data Science, and Digital Strategy
Specialist in AI design, predictive modeling, and business analytics systems.
Together, they integrate:
Negotiation Science × Executive Experience × AI Design × Data Modeling
