Course Overview

This important negotiation essentials training program is designed for start negotiators typically focusing on a blend of core concepts, practical skills, and interactive exercises to build negotiator’s confidence and effectiveness.

By the end of the course, participants can prepare, conduct, and finalize/ close negotiations with confidence, using globally success- proven frameworks and realistic practices.

Target Participants

All people who do negotiate but have not attended negotiation courses before or for those with little experience in negotiation

• Sales, commercial, procurement, business development, managers, team leads
• Professionals who negotiate daily but never learned a systematic framework

Duration

1.5 Days (8 hours/day)

1st day: 9.00 – 17:30

2nd day: 9.00 – 12.30

Investment Fee

4.900.000 VND / participant

Key Training Objectives & Deliverables

By the end of this program, participants will be able to:

• Apply a structured, globally recognised negotiation framework to prepare, conduct, and close negotiations with clarity and discipline.
• Strengthen negotiation leverage through rigorous preparation, including objective setting, BATNA analysis, and assessment of counterpart interests and constraints.
• Differentiate positions from underlying interests to move beyond deadlocks and unlock mutually beneficial outcomes.
• Create and capture value in negotiations, using trade-offs, packaging, and sequencing to improve deal quality.

Use negotiation tactics effectively and ethically, including anchoring, concessions, and framing, while protecting long-term relationships and reputation.