Program Overview

AI for Modern Trade (MT) Management

Delivered by PureHigh NG Square – AI, Data & Digital Consulting Lab

Duration: 2 Days Intensive Executive Program

Transforming Modern Trade Management with AI, Data & Strategic Execution

Modern Trade is no longer managed by experience alone.
Winning today requires AI-supported decisions, predictive analytics, structured negotiation, and intelligent route-to-market optimization.

This 2-day intensive program equips MT leaders with practical AI tools, data science thinking, and simulation-based applications to improve performance immediately.

Target Participants

This program is designed for:

• Modern Trade Directors
• Key Account Directors & Managers
• Commercial & Sales Directors
• Category & Trade Marketing Managers
• Retail Operations Leaders
• FMCG & Consumer Goods Leaders
• Distributors & B2B Modern Trade Managers

Ideal for companies working with:

• Modern Trade chains
• Hypermarkets & Supermarkets
• Convenience chains
• Cash & Carry
• Omni-channel retail

What You’ll Get

This is not a technical AI course.
It is an Applied AI for Modern Trade Leadership Program.

1. Instructional AI Design for Modern Trade Management

Participants will learn how to design and apply AI-supported decision systems for:

• Account strategy & joint business planning
• Pricing & promotion optimization
• Trade investment ROI modeling
• Negotiation preparation & scenario analysis
• Assortment & category optimization
• Route-to-market redesign

You will understand how to:

• Frame MT business problems into AI-ready questions
• Work effectively with AI & data teams
• Deploy AI copilots for daily commercial decisions

2. Data Science for Modern Trade Leaders

Data science explained in business language.

You will master:

• Sales forecasting logic
• Customer & shopper segmentation
• Basket analysis & cross-selling models
• Trade promotion effectiveness measurement
• Margin & contribution analytics
• Negotiation power mapping using data

Focus:
How to interpret dashboards, models, and predictive outputs to make faster, smarter decisions.

3. AI Simulations for Modern Trade Performance

Highly practical simulations using real MT scenarios:

1. AI-supported Key Account Negotiation Simulation
2. AI-powered Pricing & Promotion Decision Simulation
3. Trade Investment Allocation Game
4. AI-driven Joint Business Planning Exercise
5. Demand Forecasting & Inventory Risk Simulation

Participants will work with structured AI templates and commercial frameworks.

Program Structure (2 Days)

Learning Outcomes

After 2 days, participants will be able to:

• Use AI thinking in MT commercial decisions
• Improve negotiation outcomes using data
• Optimize trade investment allocation
• Apply predictive forecasting logic
• Redesign account strategy using analytics
• Speak confidently with AI & data teams
• Lead AI-supported commercial transformation

Lead Experts

Dr. Nguyễn Vũ Thuận
Founder & Managing Partner – PureHigh NG Square
Expert in Modern Trade, Commercial Strategy, Negotiation & Route-to-Market

Dr. Nguyễn Thùy Ngọc
Co-Founder & Managing Partner – NG Square
Expert in AI, Data Science & Digital Strategy

Mr. Trần Minh An
Technology & AI Applications Lead
Expert in AI Applications, Enterprise Systems & Digital Transformation

Individual Registration

Investment: 9,900,000 VND per participant