PureHigh Negotiation Strategies and Skills for Buyers and Category Managers

Course Overview This “PUREHIGH Negotiation Strategies and Skills for Buyers & Category Managers Teams” is a 2-Day Intensive Course designed...

PureHigh Negotiation Strategies and Skills for Buyers and Category Managers
8.000.000₫

Course Overview

This “PUREHIGH Negotiation Strategies and Skills for Buyers & Category Managers Teams” is a 2-Day Intensive Course designed specifically for Buyers and Category Managers and Heads of Buying and Category Management integrates deep academic insights and frameworks from top global negotiation programs (Harvard, Scotwork, etc.) and practical strategies, skills, and interactive cases and exercises by Dr. Nguyen Vu Thuan and research findings of Dr. Nguyen Vu Thuan to build a rigorous content for participants confidence and effectiveness.

Target Participants

Senior Executives / Executives, Head of Buying/ Merchandising, Category Managers, Buyers.

Duration

Option 1 – 2 days virtual

9.00 – 17:30

Option 2 – 1 day virtual and 1 day offline if participants reaching 20 up

1st day: 9.00 – 17:30 offline
2nd day: 9.00 – 17:30 virtual live online or vice versa

Investment Fee

8.000.000 VND / participant

Key Training Objectives & Deliverables

At the end of this training the target participants will:

  • Understand the retail business model, category levers, buyer roles and how to manage suppliers with Negotiations to drive the category performance top line and bottom line
  • Understand the key negotiation concepts & negotiation strategies
  • Know different targets of negotiation
  • Understand the importance of preparation for a negotiation
  • Know how to find & prepare information when preparing for a negotiation
  • Be able to navigate through the stages of the negotiation process
  • Learn the skills needed in each stage of the process
  • Be aware & make use of helpful negotiation tips and tactics

About Course

Course Overview

This “PUREHIGH Negotiation Strategies and Skills for Buyers & Category Managers Teams” is a 2-Day Intensive Course designed specifically for Buyers and Category Managers and Heads of Buying and Category Management integrates deep academic insights and frameworks from top global negotiation programs (Harvard, Scotwork, etc.) and practical strategies, skills, and interactive cases and exercises by Dr. Nguyen Vu Thuan and research findings of Dr. Nguyen Vu Thuan to build a rigorous content for participants confidence and effectiveness.

Target Participants

Senior Executives / Executives, Head of Buying/ Merchandising, Category Managers, Buyers.

Duration

Option 1 – 2 days virtual

9.00 – 17:30

Option 2 – 1 day virtual and 1 day offline if participants reaching 20 up

1st day: 9.00 – 17:30 offline
2nd day: 9.00 – 17:30 virtual live online or vice versa

Investment Fee

8.000.000 VND / participant

Key Training Objectives & Deliverables

At the end of this training the target participants will:

  • Understand the retail business model, category levers, buyer roles and how to manage suppliers with Negotiations to drive the category performance top line and bottom line
  • Understand the key negotiation concepts & negotiation strategies
  • Know different targets of negotiation
  • Understand the importance of preparation for a negotiation
  • Know how to find & prepare information when preparing for a negotiation
  • Be able to navigate through the stages of the negotiation process
  • Learn the skills needed in each stage of the process
  • Be aware & make use of helpful negotiation tips and tactics
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Program

Dr. Nguyen Vu Thuan (DBA)

Founder – PureHigh Commercial Excellence Institute
Ex-Board Member – METRO Vietnam

Expert in:

- Modern Trade & Retail Commercial Strategy
- Negotiation & Joint Business Planning
- Category & Buying Excellence
- Store Operations & Omnichannel Leadership
- Digital & AI Transformation

Dr. Thuan is known for combining global best practices with Vietnam & ASEAN market realities, delivering executive-level clarity, rigor, and strategic depth.