By Dr. Nguyen Vu Thuan – PureHigh In the growing landscape of Modern Trade and Key Account Management (KAM), negotiation power is often misunderstood as the ability to be the ” strongest and loudest” voice in the room. However, research from the world’s leading negotiation schools —Harvard (PON) and the Wharton School—reveals that true leverage…
Author Archives: PureHigh
24
Mar
Mar
March 10, 2026 By Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute By Dr. Nguyen Thuy Ngoc – PhD AI and Data Science Tet. By Taan Huyn Last January and February 2026 entering into lunar new year, I and my family spent quite some time in 3 largest retailers in both the…
HIGH THINK
Growing Your Modern Trade Key Account Channel: A Strategic Key Account Management Perspective
24
Mar
Mar
March 9, 2026 Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute Dr. Nguyen Thuy Ngoc – Co-Founder of NG Square AI and Data Science We have seen in South East Asia and Vietnam, local and international large retailers are expanding and getting larger sales share, shaping the market dynamics. Therefore, suppliers of…
HIGH THINK
Data and Fact-Based Negotiations: A Competitive Edge for Vietnam & ASEAN Retailers and Suppliers
24
Mar
Mar
March 7, 2026 By Dr. Nguyen Vu Thuan – Founder, PureHigh Negotiation Academy Dr. Nguyễn Thúy Ngọc – Co-Founder, PureHigh AI and Data Science. The End of Intuition: Mastering Data & Fact-Based Negotiation in the ASEAN Modern Trade For decades, negotiation in the Vietnam and ASEAN consumer goods sector was an art form—a delicate…
24
Mar
Mar
March 5, 2026 By Dr. Nguyen Vu Thuan and Mr. Dang Hoang Huy – PureHigh Negotiation Academy The Strategic Leader’s Dilemma: Creating Value Without Losing Your Edge In the commercial meeting rooms and boardrooms, most negotiators fall into one of two traps: they are either too “soft,” focusing entirely on the relationship and leaving money…
24
Mar
Mar
March 4, 2026 By Dr. Nguyễn Vũ Thuận & Dr. Nguyễn Thúy Ngọc, Mr. Trần Minh An, Founders – NG Square AI & Data Science & PureHigh Negotiation Academy From Intuition to Intelligence, From Transactions to Joint Growth Executive Context For decades, negotiation has been understood as a distinctly human skill—rooted in judgment, emotion, and…
19
Mar
Mar
At PureHigh, we believe sustainable performance emerges when business excellence is integrated with inner development. Our platform brings together several strategic pillars shaping the future of leadership, capability, and innovation: • PureHigh Commercial Excellence Institute – advancing world-class capabilities in commercial strategy and growth. • PureHigh Negotiation Academy – developing strategic negotiation mastery for modern…
19
Mar
Mar
Over the past few days, we noticed that the professional insights shared on PureHigh’s LinkedIn have reached around 480% more impressions. What makes this especially meaningful for us is that PureHigh has only been active for less than a month — and we have not even officially launched yet. We simply began sharing a few…
06
Feb
Feb
Every branch and every blade of grass carries within it a complete and inherent beauty. They can only truly flourish when allowed to be themselves, growing in alignment with their own natural direction. That belief has stayed with me for many years, becoming ever clearer when I encountered PureHigh—and those who share the conviction that…
06
Feb
Feb
“Hơn hai thập kỷ làm việc với hàng trăm doanh nghiệp tôi thấy: Chúng ta sở hữu một kho báu tri thức về kinh doanh, chiến lược, lãnh đạo và best practices, nhưng chưa được nghiên cứu và hệ thống hóa để truyền lại cho thế hệ trẻ Việt Nam vươn tầm khu vực và…
