Category Archives: HIGH THINK

March 23, 2026 Creating Value, Growing Together, and Winning Sustainably By Dr. Nguyen Vu Thuan – PureHigh Negotiation Academy In Vietnam and Southeast Asia, negotiation is evolving. It is no longer only about claiming margins, closing deals, or “winning” at the table. Increasingly, organizations succeed by using negotiation to create more value, align partners, and…

March 21, 2026 By Dr. Nguyen Vu Thuan – PureHigh Strategy, Business Model and Leadership Lab Introduction According to World Economic Forum, we are entering a new era where brain capital — encompassing brain health and brain skills — is becoming essential to sustainable growth and human development. Brain health involves promoting healthy brain development…

March 17, 2026 By Dr. Nguyen Vu Thuan – PureHigh In the AI era, the gap between legacy organizations and future-ready ones is getting more widened. When the speed of change outpaces strategy cycles, reacting to disruption is no longer enough. Organizations must become future-ready—able to perform today while transforming for tomorrow; technologically fluent yet…

March 12, 2026 By Dr. Nguyen Vu Thuan, Mr. Dang Hoang Huy Overview Many professionals succeed by conventional roads and standards—title, positions, compensation and prestige—yet quietly wonder, “Am I truly reaching my potential for growth and happiness?” After decades of observing executives at global corporations, coaching managers and leaders, and designing leadership programs at PureHigh,…

By Dr. Nguyen Vu Thuan – PureHigh In the growing landscape of Modern Trade and Key Account Management (KAM), negotiation power is often misunderstood as the ability to be the ” strongest and loudest” voice in the room. However, research from the world’s leading negotiation schools —Harvard (PON) and the Wharton School—reveals that true leverage…

March 10, 2026 By Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute By Dr. Nguyen Thuy Ngoc – PhD AI and Data Science Tet. By Taan Huyn Last January and February 2026 entering into lunar new year, I and my family spent quite some time in 3 largest retailers in both the…

March 9, 2026 Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute Dr. Nguyen Thuy Ngoc – Co-Founder of NG Square AI and Data Science We have seen in South East Asia and Vietnam, local and international large retailers are expanding and getting larger sales share, shaping the market dynamics. Therefore, suppliers of…

March 7, 2026 By       Dr. Nguyen Vu Thuan – Founder, PureHigh Negotiation Academy Dr. Nguyễn Thúy Ngọc – Co-Founder, PureHigh AI and Data Science. The End of Intuition: Mastering Data & Fact-Based Negotiation in the ASEAN Modern Trade For decades, negotiation in the Vietnam and ASEAN consumer goods sector was an art form—a delicate…

March 5, 2026 By Dr. Nguyen Vu Thuan and Mr. Dang Hoang Huy – PureHigh Negotiation Academy The Strategic Leader’s Dilemma: Creating Value Without Losing Your Edge In the commercial meeting rooms and boardrooms, most negotiators fall into one of two traps: they are either too “soft,” focusing entirely on the relationship and leaving money…

March 4, 2026 By Dr. Nguyễn Vũ Thuận & Dr. Nguyễn Thúy Ngọc, Mr. Trần Minh An, Founders – NG Square AI & Data Science & PureHigh Negotiation Academy From Intuition to Intelligence, From Transactions to Joint Growth Executive Context For decades, negotiation has been understood as a distinctly human skill—rooted in judgment, emotion, and…