March 10, 2026 By Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute By Dr. Nguyen Thuy Ngoc – PhD AI and Data Science Tet. By Taan Huyn Last January and February 2026 entering into lunar new year, I and my family spent quite some time in 3 largest retailers in both the…
Category Archives: Insight
HIGH THINK
Growing Your Modern Trade Key Account Channel: A Strategic Key Account Management Perspective
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March 9, 2026 Dr. Nguyen Vu Thuan – Founder of PureHigh Commercial Excellence Institute Dr. Nguyen Thuy Ngoc – Co-Founder of NG Square AI and Data Science We have seen in South East Asia and Vietnam, local and international large retailers are expanding and getting larger sales share, shaping the market dynamics. Therefore, suppliers of…
HIGH THINK
Data and Fact-Based Negotiations: A Competitive Edge for Vietnam & ASEAN Retailers and Suppliers
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March 7, 2026 By Dr. Nguyen Vu Thuan – Founder, PureHigh Negotiation Academy Dr. Nguyễn Thúy Ngọc – Co-Founder, PureHigh AI and Data Science. The End of Intuition: Mastering Data & Fact-Based Negotiation in the ASEAN Modern Trade For decades, negotiation in the Vietnam and ASEAN consumer goods sector was an art form—a delicate…
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March 5, 2026 By Dr. Nguyen Vu Thuan and Mr. Dang Hoang Huy – PureHigh Negotiation Academy The Strategic Leader’s Dilemma: Creating Value Without Losing Your Edge In the commercial meeting rooms and boardrooms, most negotiators fall into one of two traps: they are either too “soft,” focusing entirely on the relationship and leaving money…
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March 4, 2026 By Dr. Nguyễn Vũ Thuận & Dr. Nguyễn Thúy Ngọc, Mr. Trần Minh An, Founders – NG Square AI & Data Science & PureHigh Negotiation Academy From Intuition to Intelligence, From Transactions to Joint Growth Executive Context For decades, negotiation has been understood as a distinctly human skill—rooted in judgment, emotion, and…
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Dr. Nguyen Vu Thuan – PureHigh February 14, 2026 We are all recognizing that Artificial intelligence (AI) is rapidly reshaping how our business and organizations operate, how our decisions are made, and how our value is created. According to the World Economic Forum, AI has the potential to unlock significant economic growth in the coming…
PURE THINK
The Foundation of Sustainable Growth and Success: Aligning Purpose, Passion, Performance (Triple Ps) and Self-awareness
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By Dr. Nguyen Vu Thuan & Mr Dang Hoang Huy February 14, 2026 Overview In today’s volatile, uncertain, competitive and dynamic business environment, traditional performance levers and metrics like incentives, management and efficiency alone no longer secure long-term success and sustained excellence. Instead, meaningful performance emerges from the interplay of purpose, passion, performance/growth, and…
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By Mr.Dang Hoang Huy February 14, 2026 Many capable leaders find themselves confronting a familiar, often unspoken frustration. They execute well. Their teams are experienced. Decisions are thoughtful, supported by data, frameworks, and best practices. And yet, organizational problems persist, or return in new, less predictable forms. Productivity initiatives lift short-term performance while quietly draining…
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By Dr. Nguyen Vu Thuan – PureHigh February 20, 2026 Overview We are living through a tectonic shift in management. The rapid ascent of Artificial Intelligence (AI) is transforming various sectors and reshaping industries worldwide which is rewriting the strategy, leadership processing power, data analysis, and execution. In this new era, the value of a leader is no longer defined by…
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Dr. Nguyen Vu Thuan, Dr. Nguyen Thuy Ngoc, Mr. Tran Minh An & Mr. Dang Hoang Huy- PureHigh 20 February, 2026 In today’s economy, artificial intelligence is reshaping how we work, learn, and create value. According to the World Economic Forum, AI has the potential to generate significant economic growth over the coming decade, but…
