March 23, 2026 Creating Value, Growing Together, and Winning Sustainably By Dr. Nguyen Vu Thuan – PureHigh Negotiation Academy In Vietnam and Southeast Asia, negotiation is evolving. It is no longer only about claiming margins, closing deals, or “winning” at the table. Increasingly, organizations succeed by using negotiation to create more value, align partners, and…
Category Archives: Insight
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Brain Capital in the Age of Digital and AI: A PureHigh Strategic Perspective on Building the Future-Ready Managers and Organisation
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March 21, 2026 By Dr. Nguyen Vu Thuan – PureHigh Strategy, Business Model and Leadership Lab Introduction According to World Economic Forum, we are entering a new era where brain capital — encompassing brain health and brain skills — is becoming essential to sustainable growth and human development. Brain health involves promoting healthy brain development…
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System Thinking For The Young: When Effort No Longer Feels Like Growth for a Generation Doing Everything Right
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March 20, 2026 By Mr Dang Hoang Huy- PureHigh It often starts late in the evening. The laptop is still open. Messages have been replied to. Tomorrow’s tasks are already listed. From the outside, it looks like a productive day—maybe even a good one. Yet as the room grows quiet, a different thought slips in,…
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March 17, 2026 By Dr. Nguyen Vu Thuan – PureHigh In the AI era, the gap between legacy organizations and future-ready ones is getting more widened. When the speed of change outpaces strategy cycles, reacting to disruption is no longer enough. Organizations must become future-ready—able to perform today while transforming for tomorrow; technologically fluent yet…
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System Thinking for Leaders and Managers: Leadership Beyond Good Intentions in a Complex World
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March 18, 2026 By Mr Dang Hoang Huy [AI-assisted] – PureHigh Many capable leaders find themselves confronting a familiar, often unspoken frustration. They execute well. Their teams are experienced. Decisions are thoughtful, supported by data, frameworks, and best practices. And yet, organizational problems persist, or return in new, less predictable forms. Productivity initiatives lift short-term…
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March 16, 2026 In today’s economy, artificial intelligence is reshaping how we work, learn, and create value. According to the World Economic Forum, AI has the potential to generate significant economic growth over the coming decade, but this value will only be realized if organizations invest in people, not just technology (World Economic Forum, 2026)….
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Aligning Purpose, Passion, and Performance: A PureHigh Performance Framework for Achieving Career Growth and Fulfillment
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March 15, 2026 By Dr. Nguyen Vu Thuan – PureHigh Introduction For many years, career advisors have always emphasized a simple message: “Follow your passion and Love What You Do”. Graduates, young professionals, and even experienced executives are often told that “Doing What You Love” will naturally lead to success. However, research from Prof. Dr….
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March 14, 2026 By Dr. Nguyen Vu Thuan & Mr. Dang Hoang Huy – PureHigh A few days ago, a senior manager with a PhD call me over the phone told me something that really stayed with me: “I’m performing better than ever. But somehow, I feel less certain than ever. And maybe I have…
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March 12, 2026 By Dr. Nguyen Vu Thuan, Mr. Dang Hoang Huy Overview Many professionals succeed by conventional roads and standards—title, positions, compensation and prestige—yet quietly wonder, “Am I truly reaching my potential for growth and happiness?” After decades of observing executives at global corporations, coaching managers and leaders, and designing leadership programs at PureHigh,…
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Mastering BATNA: The Real Power, Confidence and Effectiveness For Creating Value in Modern Trade Key Account Negotiations
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By Dr. Nguyen Vu Thuan – PureHigh In the growing landscape of Modern Trade and Key Account Management (KAM), negotiation power is often misunderstood as the ability to be the ” strongest and loudest” voice in the room. However, research from the world’s leading negotiation schools —Harvard (PON) and the Wharton School—reveals that true leverage…
