Course Overview

“Think Pure. Execute High. Transform Retail Leadership.”

Delivered by Dr. Nguyen Vu Thuan – PureHigh Commercial Excellence Institute

Modern Retail Management 4.0 for Executives is a 2-Day Intensive executive program designed to elevate retail and commercial leaders to operate at the level of Head of Buying, Category Director, Operational Director, and Key Account Director.

This program integrates:

• Retail Strategy & Economics
• Category & Shopper-Centric Management
• Professional Buying & Negotiation
• Trade Investment & Joint Business Planning
• Store Operations & In-Store Execution
• Omnichannel, Data & AI-Driven Retail Leadership

Unlike traditional sales or trade marketing training, this course focuses on how retailers think, make decisions, measure performance, and win sustainably in an omnichannel world.

Participants will gain a deep understanding of the retail business model, P&L logic, profit drivers, and retailer–supplier value creation, combined with modern disruption themes including digital transformation, AI, and customer experience excellence.

Target Audience

Designed for both Retailers and FMCG / Consumer Goods Leaders, including:

Retail Leaders

• Head of Buying and Merchandise Directors
• Category Managers & Buyers
• Store Managers & Area Managers
• Operations Directors

Commercial & Growth Leaders

• Modern Trade Director
• Key Account Director
• Modern Trade Key Account Managers (KAM)
• National / Regional Sales Managers
• Trade Marketing & Revenue Growth Managers
• Commercial & Business Unit Heads

Ideal for executives seeking to strengthen strategic retail thinking and cross-functional leadership.

Duration

2 Full Days (8 hours/day)
Live Online | Interactive | Case-Discussion | Executive Level

Investment Fee

12,000,000 VND / participant

Key Training Objectives & Deliverables

By the end of this intensive program, participants will be able to:

• Think and decide like a professional retailer
• Understand retail strategy, P&L, margin structure, and profit drivers
• Design shopper-driven category strategies
• Evaluate supplier proposals beyond price and discounts
• Optimize assortment, pricing, promotion, and shelf execution
• Make trade investment decisions using ROI logic
• Align Key Account strategies with retailer business models
• Lead retail teams with data-driven and omnichannel thinking