PureHigh Modern Retail Category Manager & Buyer Excellence Program

Program Overview Winning Category Growth, Buying Excellence & Retail Profitability “Think Shopper. Think Category. Think Retail P&L.” The PureHigh Modern...

Program Overview

Winning Category Growth, Buying Excellence & Retail Profitability

“Think Shopper. Think Category. Think Retail P&L.”

The PureHigh Modern Retail Category Manager & Buyer Excellence Program integrates five core capability pillars that define world-class retail category leadership:

  • Modern Retail Business & Category Fundamentals
  • Category Strategy, Shopper Logic & Commercial Performance
  • Professional Buying, Supplier Evaluation & Negotiation
  • Assortment, Pricing, Promotion & Merchandising Space Management
  • People, Influence & Cross-Functional Retail Leadership

This is a decision-driven and profit-focused program, designed for participants who own category results, not just execute tasks.

Target Participants

Retail Buying & Category Teams

  • Category Managers & Assistant Category Managers
  • Buyers / Senior Buyers
  • Merchandising & Space Planning Executives
  • Pricing & Promotion Managers

Retail Leadership & Commercial Teams

  • Retail Commercial Managers
  • Retail Operations & Store Support Managers
  • Own Brand / Private Label Managers

High-Potential Talent

  • Professionals preparing for Category Manager / Buyer roles
  • Store or merchandising leaders transitioning into HO category roles
  • Commercial talents identified for future Head of Category positions

Duration

15-18 Full Days (8 hours/day)
Live Online | Executive Dialogue | Case-Based | Board-Level Practical

Investment Fee

TBC / participant

Key Training Objectives & Deliverables

By the end of this intensive program, participants will be able to:

  • Understand how modern retailers make money at category level
  • Think and act as category owners, not SKU managers
  • Design shopper-led category strategies
  • Build profitable assortment, pricing & promotion plans
  • Evaluate suppliers beyond products, price and discounts
  • Negotiate trade terms aligned with category economics
  • Translate category strategy into store execution excellence
  • Lead cross-functional teams to deliver category KPIs
  • Prepare for senior Category Manager / senior Buyer roles

About Course

Program Overview

Winning Category Growth, Buying Excellence & Retail Profitability

“Think Shopper. Think Category. Think Retail P&L.”

The PureHigh Modern Retail Category Manager & Buyer Excellence Program integrates five core capability pillars that define world-class retail category leadership:

  • Modern Retail Business & Category Fundamentals
  • Category Strategy, Shopper Logic & Commercial Performance
  • Professional Buying, Supplier Evaluation & Negotiation
  • Assortment, Pricing, Promotion & Merchandising Space Management
  • People, Influence & Cross-Functional Retail Leadership

This is a decision-driven and profit-focused program, designed for participants who own category results, not just execute tasks.

Target Participants

Retail Buying & Category Teams

  • Category Managers & Assistant Category Managers
  • Buyers / Senior Buyers
  • Merchandising & Space Planning Executives
  • Pricing & Promotion Managers

Retail Leadership & Commercial Teams

  • Retail Commercial Managers
  • Retail Operations & Store Support Managers
  • Own Brand / Private Label Managers

High-Potential Talent

  • Professionals preparing for Category Manager / Buyer roles
  • Store or merchandising leaders transitioning into HO category roles
  • Commercial talents identified for future Head of Category positions

Duration

15-18 Full Days (8 hours/day)
Live Online | Executive Dialogue | Case-Based | Board-Level Practical

Investment Fee

TBC / participant

Key Training Objectives & Deliverables

By the end of this intensive program, participants will be able to:

  • Understand how modern retailers make money at category level
  • Think and act as category owners, not SKU managers
  • Design shopper-led category strategies
  • Build profitable assortment, pricing & promotion plans
  • Evaluate suppliers beyond products, price and discounts
  • Negotiate trade terms aligned with category economics
  • Translate category strategy into store execution excellence
  • Lead cross-functional teams to deliver category KPIs
  • Prepare for senior Category Manager / senior Buyer roles
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Program

Dr. Nguyen Vu Thuan (DBA)

Founder – PureHigh Commercial Excellence Institute
Ex-Board Member – METRO Vietnam

Expert in:

- Modern Trade & Retail Commercial Strategy
- Negotiation & Joint Business Planning
- Category & Buying Excellence
- Store Operations & Omnichannel Leadership
- Digital & AI Transformation

Dr. Thuan is known for combining global best practices with Vietnam & ASEAN market realities, delivering executive-level clarity, rigor, and strategic depth.