PureHigh Modern Retail Commercial Director/ Merchandise Director / Head of Category Program

Program Overview Driving Category Profitability, Categories Portfolio Strategy & Retail Leadership Nation-wide at Scale “Think Portfolio. Lead Categories. Deliver Sustainable...

Program Overview

Driving Category Profitability, Categories Portfolio Strategy & Retail Leadership Nation-wide at Scale

“Think Portfolio. Lead Categories. Deliver Sustainable Retail Profit.”

The PureHigh Modern Retail Director / Head of Category & Buying Excellence Program integrates six strategic leadership pillars that define world-class retail directors:

  • Retail Portfolio & Profit Architecture
  • Category Ecosystem & Growth Strategy
  • Buying Governance & Strategic Supplier Leadership
  • Trade Investment, Capital Allocation & Risk Management
  • Store Network & Omnichannel Performance Leadership
  • Executive Leadership, Talent & Transformation

This is a decision-heavy, strategy-driven program, designed for leaders who own outcomes, not activities.

Target Participants 

Retail Senior Leadership

  • Retail Directors & Deputy Directors
  • Heads of Category / Group Category Directors
  • Heads of Buying & Commercial Directors
  • Own Brand / Private Label Directors

Enterprise & Business Unit Leaders

  • Business Unit Heads
  • Commercial & Merchandising Directors
  • Senior Leaders preparing for Board-level roles

High-Potential Executive Pipeline

  • Senior Category Managers transitioning to Director roles
  • Buyers identified for enterprise leadership tracks

Duration

15 – 16 Full Days (8 hours/day)
Live Online | Interactive | Case-Discussion | Executive Level

Investment Fee

TBC / participant

Key Training Objectives & Deliverables

By the end of the program, participants will be able to:

  • Design and lead retail portfolio strategies across categories & formats
  • Manage category and buying decisions as enterprise P&L levers
  • Set clear category governance, guardrails & performance standards
  • Lead supplier ecosystems strategically—not transactionally
  • Allocate trade investment and capital with ROI & risk discipline
  • Align Head Office strategy with store network execution
  • Build and lead high-performance category & buying organizations
  • Operate confidently at Board and Executive Committee level

About Course

Program Overview

Driving Category Profitability, Categories Portfolio Strategy & Retail Leadership Nation-wide at Scale

“Think Portfolio. Lead Categories. Deliver Sustainable Retail Profit.”

The PureHigh Modern Retail Director / Head of Category & Buying Excellence Program integrates six strategic leadership pillars that define world-class retail directors:

  • Retail Portfolio & Profit Architecture
  • Category Ecosystem & Growth Strategy
  • Buying Governance & Strategic Supplier Leadership
  • Trade Investment, Capital Allocation & Risk Management
  • Store Network & Omnichannel Performance Leadership
  • Executive Leadership, Talent & Transformation

This is a decision-heavy, strategy-driven program, designed for leaders who own outcomes, not activities.

Target Participants 

Retail Senior Leadership

  • Retail Directors & Deputy Directors
  • Heads of Category / Group Category Directors
  • Heads of Buying & Commercial Directors
  • Own Brand / Private Label Directors

Enterprise & Business Unit Leaders

  • Business Unit Heads
  • Commercial & Merchandising Directors
  • Senior Leaders preparing for Board-level roles

High-Potential Executive Pipeline

  • Senior Category Managers transitioning to Director roles
  • Buyers identified for enterprise leadership tracks

Duration

15 – 16 Full Days (8 hours/day)
Live Online | Interactive | Case-Discussion | Executive Level

Investment Fee

TBC / participant

Key Training Objectives & Deliverables

By the end of the program, participants will be able to:

  • Design and lead retail portfolio strategies across categories & formats
  • Manage category and buying decisions as enterprise P&L levers
  • Set clear category governance, guardrails & performance standards
  • Lead supplier ecosystems strategically—not transactionally
  • Allocate trade investment and capital with ROI & risk discipline
  • Align Head Office strategy with store network execution
  • Build and lead high-performance category & buying organizations
  • Operate confidently at Board and Executive Committee level
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Program

Dr. Nguyen Vu Thuan (DBA)

Founder – PureHigh Commercial Excellence Institute
Ex-Board Member – METRO Vietnam

Expert in:

- Modern Trade & Retail Commercial Strategy
- Negotiation & Joint Business Planning
- Category & Buying Excellence
- Store Operations & Omnichannel Leadership
- Digital & AI Transformation

Dr. Thuan is known for combining global best practices with Vietnam & ASEAN market realities, delivering executive-level clarity, rigor, and strategic depth.