Program Overview

From Experience-Based Commercial Decisions to AI-Powered Revenue Systems

Commercial Management today is no longer about intuition, historical reports, or short-term planning, managing and promotions.
Winning organizations use AI, predictive analytics, pricing intelligence, route-to-market modeling, and structured decision systems to drive sustainable revenue and margin growth.

This 2-day executive program equips commercial leaders with practical AI frameworks, data science thinking, and real-world simulations to transform performance.

Delivered jointly by PureHigh Commercial Excellence Institute & NG Square – AI, Data & Digital Consulting Lab.

Designed for:

• Commercial Directors
• Sales Directors
• Revenue Growth Management Leaders
• Marketing Directors
• Business Unit Heads
• Country Managers
• General Managers
• Key Account Directors
• Strategy & Finance Business Partners

Suitable for:

• FMCG
• Retail & Modern Trade
• B2B & Distribution
• Consumer Services
• Manufacturing & Industrial sectors

What You’ll Get

This is not a technical AI course.
It is an Applied AI & Data Science System for Commercial Leadership.

1. Instructional AI Design for Commercial Management

Participants will learn how to design AI-supported commercial systems:

• AI-driven revenue growth architecture
• Pricing & margin optimization models
• Trade investment scenario simulations
• Route-to-market redesign using analytics
• AI-assisted account prioritization
• Demand forecasting & capacity alignment

You will learn how to:

• Convert commercial challenges into structured AI-ready models
• Design decision dashboards for executives
• Deploy AI copilots for daily commercial decisions
• Integrate AI into commercial governance

2. Data Science for Revenue & Margin Growth

Data science translated into business language for decision-makers.

Participants will master:

• Contribution margin modeling
• Customer profitability analytics
• Price elasticity & sensitivity modeling
• Sales forecasting & pipeline prediction
• Trade promotion ROI analysis
• Portfolio mix optimization

Focus:
How to interpret analytics outputs and convert them into actionable commercial strategies.

3. AI-Powered Commercial Simulations

Highly practical simulations based on real commercial scenarios:

• Revenue Growth Strategy Simulation
• Pricing Optimization Scenario Modeling
• Trade Investment Allocation Game
• Key Account Strategy & Negotiation Simulation
• Route-to-Market Productivity Exercise

Participants will use AI-based preparation templates and financial logic models.

Program Structure (2 Days)

Learning Outcomes

After 2 days, participants will be able to:

• Design AI-supported commercial strategies
• Optimize pricing & margin structure
• Allocate trade investment scientifically
• Improve forecasting accuracy
• Identify high-value customers & channels
• Build structured commercial dashboards
• Lead AI-enabled commercial transformation

Lead Experts

Dr. Nguyễn Vũ Thuận
Founder & Managing Partner – PureHigh
Expert in Commercial Strategy, Route-to-Market, Negotiation & Revenue Systems

Dr. Nguyễn Thúy Ngọc
Managing Partner – NG Square
Expert in AI, Data Science & Digital Strategy

Mr. Trần Minh An
Technology & AI Applications Lead
Expert in Enterprise AI Tools & Digital Transformation

Together integrating:

Commercial Excellence × Financial Logic × AI Modeling × Practical Execution

Individual Registration

Investment: 9,900,000 VND per participant